“Neat Meats” is an e-commerce startup that promises to deliver fresh meat at the customer’s doorstep. No doubt it is a challenging space. For one, customers are hugely sensitive to the hygiene factor. Next, it is a time-sensitive purchase. As one of their curious customers,...

(This post was last updated on September 2021.)   Feel free to jump straight ahead to any of the following sections: What is Computer Telephony Integration (CTI)? How does a computer telephony integration software work? Simplifying customer satisfaction with CTI integration How can you use…

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation….

The only way for a business to sustain growth in a competitive market is to offer a great experience to its customers. The closer you are to understanding their needs and resolving their concerns, the better your rapport is. That’s where timely interactions with customers…

The internet is a mammoth gateway for creating a buzz, increasing visibility and traction. Comments and conversations can happen over chat, Email or even social media. Digital marketing is steadily gaining ground as an important avenue for businesses both big and small. Today, every company…

An average buyer’s journey today has changed drastically from what it was a few years ago. Thanks to the internet and of course changing consumer expectations, a lead finishes almost 60% of his buying journey before getting in touch with your sales rep for the…

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

Customer experience management refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. It can…

Successful companies around the world have one significant differentiator – they know exactly what their customers want. According to a survey by marketing solutions provider Yesmail Interactive and market research firm Gleanster, most marketers only have basic transactional data or demographic information of their customers…

  One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.” Nearly every company or business has it written down as part of their policies and pasted on their conference room walls. Sadly, very…