Customer engagement has evolved in the past few years faster than we anticipated. And thanks to technology and pandemic, we experienced a series of unprecedented changes that no crystal gazer warned us of. However, if you had read 2019 trends, you would know that distributed...
Understanding the what, why and how of a Sales Call Tracking Software
There is hardly anything worse than your sales agent not being equipped with crucial information during customer calls. Understanding what the customer is looking for, their business model, and gathering as much information possible even before the call helps sales agents converse effectively. A sales...
How Indian Financial Institutions are Transforming Their Customer Engagement Practices
“I miss visiting the branch of Axis Bank to interact with the folks I know over there for years,” said Shivakumar Ganesan’s mother, when the pandemic locked down the country early last year. Shivakumar is our CEO, also fondly called Shivku. His mom continues, “Still,...
Customer Engagement Shift and Growing Trends – The BFSI Industry in 2022
When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....
The Customer Communication Playbook (Pandemic Version): 5 Lessons from Leading Financial Enterprises
The past decade has accelerated change at an unprecedented pace across leading financial firms. Undoubtedly, the fintech and digital payments revolution has advanced the future of the entire industry into a reality today. But this century’s biggest event, the COVID pandemic, has picked holes in...
Are Contact Centers Killing Customer Engagement?
Ever dreaded reaching out to a contact center (aka call center), even if you really needed their help? We’ve been there too and have often ended up waiting for a support rep to answer our call for several minutes. But the predicament doesn’t end there….
Improve customer experience with marketing automation
An average buyer’s journey today has changed drastically from what it was a few years ago. Thanks to the internet and of course changing consumer expectations, a lead finishes almost 60% of his buying journey before getting in touch with your sales rep for the…
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