How Indian Financial Institutions are Transforming Their Customer Engagement Practices
“I miss visiting the branch of Axis Bank to interact with the folks I know over there for years,” said Shivakumar Ganesan’s mother, when the pandemic locked down the country early last year.  Shivakumar is our CEO, also fondly called Shivku. His mom continues, “Still,...
Customer Engagement Shift and Growing Trends – The BFSI Industry in 2022
When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....

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