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Industry Tourism

Indonesia / Case Studies / Industry Tourism

Tourism industry is one of the largest industries in world. It contributes close to 7.6 trillion U.S. dollars to world economy.

Over the years, the perception of travel and tourism has changed with people. They are willing to spend resources like time and money for travel. Despite many challenges, the tourism sector is forecasted to grow faster than the world economy.
In this scenario, if tourism companies have to sustain, they have to establish an efficient communication system and automate the customer touch points for a seamless experience.

Here’s how cloud telephony can help the tourism industry:

1
Measuring marketing ROI – using virtual numbers in your ads makes the outcome of the marketing spends trackable as the response can be tracked to a particular virtual number
2
Automated communication – Using automated calls or SMS to promote new offers, destinations to customers is a great way to cut down on manual labour and keep the communication alive with your customers.
Even processes like cancellation of tickets can be done over an IVR without having to involve agents. Similarly, an automated feedback call be triggered after the trip to receive feedback from the customer.
3
Record and track customer communication – Attrition rate is quite higher in the tourism industry. Therefore, it is imperative to maintain quality with respect to communication. The company can analyse the voice recordings to understand how the agents are communicating with the customers.
4
Managing distributed team – Most travel and tourism companies prefer distributed teams as it is less expensive and helps project a regional presence. In such a scenario, managing and tracking calls becomes a hassle. Cloud telephony is very helpful for companies with distributed teams to ensure traceability of day to day activities.

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