(This post was last updated on September 2021.)   Feel free to jump straight ahead to any of the following sections: What is Computer Telephony Integration (CTI)? How does a computer telephony integration software work? Simplifying customer satisfaction with CTI integration How can you use…

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation….

The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship-focused approach. There are many factors that determine the success or failure of an outbound campaign – most lie in the right planning and preparedness…

The only way for a business to sustain growth in a competitive market is to offer a great experience to its customers. The closer you are to understanding their needs and resolving their concerns, the better your rapport is. That’s where timely interactions with customers…

One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…

What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that Indonesia just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…

The internet is a mammoth gateway for creating a buzz, increasing visibility and traction. Comments and conversations can happen over chat, Email or even social media. Digital marketing is steadily gaining ground as an important avenue for businesses both big and small. Today, every company…

An average buyer’s journey today has changed drastically from what it was a few years ago. Thanks to the internet and of course changing consumer expectations, a lead finishes almost 60% of his buying journey before getting in touch with your sales rep for the…

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

Customer experience management refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. It can…