“Just call me Angel of the morning, angel.” Isn’t it surprising how songs just become a part of our lives? Either as a witness to some happy moment or something that keeps you motivated and focused on achieving something bigger- like a new business idea….

Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball-game. It calls for a new tribe of people that we call –  Entrepreneurs. Fortunately, this breed seems to be…

During business emergencies, two things become important. The first is making sure that all the stakeholders receive timely information about the crisis at hand and the second is to move fast and work on a solution. We live in an era of constant “pings” and…

“There’s always room for a story that can transform kids to another place and broaden their imagination.” Bedtime stories have played a pivotal role in shaping our development process as children. One of the most beautiful early memories for a child is snuggling with a…

Outbound calling is the life and blood of the modern commercial ecosystem. Not only does it open a direct line of communication with the customer but it also gives businesses a human touch. Be it for marketing, data collection, sales or information gathering, outbound calling…

Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…

{Update: This post was edited in September 2018}   Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…

{Update: This post was Updated on July 2021}   As a business operator, you will agree that interactive voice response or IVR plays a crucial role in providing a personalised customer experience. Consider it as a front door of your business; It is an Automated...

The number of mobile phone users worldwide is expected to cross the five billion mark by 2019. But the number of users who actually pick up their phone to make a call or receive a call is reluctantly small. This article talks about how more…

Good marketing is not just about great ideas and stories. It’s all about the moolah — how many customers you gain and how many sales you deliver. That said, marketers are constantly looking for ways to measure and increase ROI. While the digital age has…