When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....
The Customer Communication Playbook (Pandemic Version): 5 Lessons from Leading Financial Enterprises
The past decade has accelerated change at an unprecedented pace across leading financial firms. Undoubtedly, the fintech and digital payments revolution has advanced the future of the entire industry into a reality today. But this century’s biggest event, the COVID pandemic, has picked holes in...
What is VoIP & How does it Work? (Advantages, Disadvantages & Cost)
Over the last decade, India has more than quadrupled its internet penetration rate. It’s now easier and more affordable than ever to access a high-quality internet connection in India. As a result, more and more businesses are eyeing VoIP to power their customer communication. In...
Leverage Insights from Voice Communication To Optimise The Customer Journey
The most critical customer conversations, be it to close deals or to resolve critical support tickets, happen on phone calls. And yet, few businesses can track or record these conversations easily, while fewer take the time to analyse and draw insights from them. There is...
Inbound & Outbound Call Centre Script Examples (+ Best Practices)
(This post was last updated on January 2022.) A telephone conversation is often the simplest and fastest way to get something done, especially now, given the levels of anxiety and restlessness resulting from the global pandemic. When customers call a contact centre, they expect...
A brief guide to know why your business needs a VoIP phone service
Over the past couple of years, customer-facing businesses that solely relied upon the traditional call centre setup faced business discontinuity. This is where the need for a remote infrastructural shift arose, with cloud phone services as part of a remote work solution. This shift to...
A Cloud Contact Centre vs An On-Premise Solution: Which Is Your Best Bet?
The pandemic forced companies to move to communication models like a cloud contact centre to ensure business continuity. While many businesses made the switch easily, some are still finding it difficult to let go of their existing investments in on-prem PBX solutions. The question they...
We are the largest customer engagement cloud platform – Exotel + Ameyo
We have some excellent news! Exotel, Asia’s largest cloud communication platform, and Ameyo, Asia’s largest contact center platform, are merging to form the largest customer engagement cloud platform in the emerging markets with a presence in 60 countries and an ARR of 40 million USD. ...
The Beginner’s Guide To Leveraging CPaaS (Communications Platform as a Service)
Business communication is evolving. Customers have a range of preferences, and businesses are listening. They are supplementing existing channels like email with automated, new-age channels like chatbots. To offer better personalisation even if customers shifted across channels, businesses need an integrated communication stack. However, setting...
Promotional vs Transactional SMS: Everything You Need To Know To Get Started
Short message service (SMS) is the most feasible channel that enables your customer communication to be direct, simple, and actionable. It offers great results too - Gartner finds SMS trigger open rates of at least 98% and response rates of 45%. It quite beats what...
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