Cloud computing has of late become the ubiquitous business tool, with everyone clearly (and rightfully) predicting that cloud is the next big thing. In fact, Microsoft has listed it as one of the four technology trends that have the potential to shape businesses. With businesses…

We are a country that loves to speak. Calling someone never goes out of fashion. We love to call our friends and family. And this also applies to brands. We love talking to our service providers, brands, etc. when things go wrong. In a lot…

Sales is the fuel for any company. For a startup, it is it’s lifeline. And, because startups are often crunched for resources, the sales expert in this setup is expected to deliver on several things at once: from generating leads to qualifying them, the actual…

Successful companies around the world have one significant differentiator – they know exactly what their customers want. According to a survey by marketing solutions provider Yesmail Interactive and market research firm Gleanster, most marketers only have basic transactional data or demographic information of their customers…

How would you explain an API (for e.g., call API, SMS API) to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years. For the…

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable…

Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways. There are…

  One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.” Nearly every company or business has it written down as part of their policies and pasted on their conference room walls. Sadly, very…

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…

The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven’t given our numbers to…