One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…

What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that Indonesia just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…

The internet is a mammoth gateway for creating a buzz, increasing visibility and traction. Comments and conversations can happen over chat, Email or even social media. Digital marketing is steadily gaining ground as an important avenue for businesses both big and small. Today, every company…

Cloud computing has of late become the ubiquitous business tool, with everyone clearly (and rightfully) predicting that cloud is the next big thing. In fact, Microsoft has listed it as one of the four technology trends that have the potential to shape businesses. With businesses…

Successful companies around the world have one significant differentiator – they know exactly what their customers want. According to a survey by marketing solutions provider Yesmail Interactive and market research firm Gleanster, most marketers only have basic transactional data or demographic information of their customers…

Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways. There are…

  One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.” Nearly every company or business has it written down as part of their policies and pasted on their conference room walls. Sadly, very…