SMS to customers: To send or not to send? This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc. This blog post...
Promotional vs Transactional SMS: Everything You Need To Know To Get Started
Short message service (SMS) is the most feasible channel that enables your customer communication to be direct, simple, and actionable. It offers great results too - Gartner finds SMS trigger open rates of at least 98% and response rates of 45%. It quite beats what...
How we used Firefoot to make our Call Recording pipeline more efficient
"Competitor-obsessed startups rarely win. Customer-obsessed startups always win." Exotel's Voice Platform handles millions of calls per day, among which 35% of total calls are recorded and uploaded to the cloud for long-term storage and customer access. In the current age of data, call recordings are...
Panggilan Keluar 101: Tips Sederhana Agar Kampanye Panggilan Anda Berhasil
Kinerja kampanye panggilan keluar telah berubah secara drastis saat dunia bisnis bergerak lebih ke arah pendekatan kualitatif dan berfokus pada hubungan. Ada banyak faktor yang menentukan sukses tidaknya kampanye outbound – kebanyakan terletak pada perencanaan dan kesiapan kampanye yang tepat.̋ Setelah melakukan dan mendorong berbagai...
Marketing automation – the king among customer retention strategies
Manajemen pengalaman pelanggan mengacu pada berbagai proses dan strategi yang dikembangkan bisnis untuk memberikan pengalaman pelanggan yang luar biasa sepanjang perjalanan pelanggan untuk setiap prospek. Sederhananya, itulah yang dilakukan perusahaan untuk membuat pelanggan mereka senang. Ini dapat berkisar dari perubahan proses hingga bahkan mengutak-atik produk...
Customer Engagement Shift and Growing Trends – The BFSI Industry in 2022
When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....
7 Ways to Run Outbound Call Campaigns that Benefit Your Customers
We are a country that loves to speak. Calling someone never goes out of fashion. We love to call our friends and family. And this also applies to brands. We love talking to our service providers, brands, etc. when things go wrong. In a lot...
15 Call Centre Metrics & KPIs to Measure your Call Centre’s Performance
Businesses across industries are focusing more and more on improving customer experience and building a loyal customer base. As a matter of fact, 96% of customers say customer service is important in their choice of loyalty to a brand(Source). Brands are constantly making changes to...
SMS Verification Number: What it is, How it Works and How You Can Use it for Your Business
Pada tahun 2021, pelanggan India melakukan lebih dari 44 miliar pembayaran digital, pertumbuhan 3x lipat hanya dalam tiga tahun. (Source: Statistica) Di seluruh e-commerce, produk digital, vaksinasi, pengiriman online, pemesanan tiket, penggunaan OTT, dll., pelanggan memiliki jutaan interaksi digital setiap hari. Sejalan dengan pertumbuhan ini...
Daftar Periksa 11 Poin yang Anda Butuhkan Sebelum Mengirim SMS
"SMS tetap merupakan taktik seluler yang efektif namun kurang dimanfaatkan di antara para pemimpin pemasaran," kata Charles Golvin, Senior Director Analyst di Gartner. Meskipun jangkauannya sangat besar dan tarif terbukanya tinggi, 61% pemasar seluler tidak menggunakan SMS untuk kampanye pemasaran (Source: Gartner). 'Bahkan mereka yang melakukannya,...
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