What is Computer Telephony Integration (CTI)? Computer Telephony Integration (CTI) is a term that refers to the practice of integrating your phone system with your computer systems. When you do this, you can manage all your phone calls from your computer. What this means for…
Marketing automation – the king among customer retention strategies
Customer experience management refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. It can…
