Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
Bulk SMS API: How It Works & How to Get Started
SMS remains the most commonly used communication tool for businesses — be it for marketing, sending instant OTPs, automating regular reminders etc. — because they are reliable, easy-to-use and cost-effective. Gartner finds that SMS open rates and response rates are as high as 98% and...
How two-factor authentication is critical to your security
{Update: This post was edited in September 2018} Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…
How to keep your customers engaged with intensive communication
Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…
Top 5 Reasons Why You Should Consider An SMS Campaign Over An Email Campaign
One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…
5 Ways Businesses Use Text Messaging
What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…
