Real estate is a vertical that has not witnessed the penetration of technology the way some of the other industries have. However, research shows that when it comes to real estate decisions, one of the first things that a potential buyer or renter does is…
A proper channel of communication is the very lifeline upon which the success or failure of a business depends. However, personalised communication might not always be possible, and in a few scenarios, it need not be either. An automated call serves as an instrument for…
“It’s supposed to be automatic, but actually you have to push the button.” …
During business emergencies, two things become important. The first is making sure that all the stakeholders receive timely information about the crisis at hand and the second is to move fast and work on a solution. We live in an era of constant “pings” and…
Outbound calling is the life and blood of the modern commercial ecosystem. Not only does it open a direct line of communication with the customer but it also gives businesses a human touch. Be it for marketing, data collection, sales or information gathering, outbound calling…
Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…
{Update: This post was edited in September 2018} Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…
The number of mobile phone users worldwide is expected to cross the five billion mark by 2019. But the number of users who actually pick up their phone to make a call or receive a call is reluctantly small. This article talks about how more…