As per Hubspot, 69% of customers prefer telephone support over any other channel. Despite the rise of live chat, chatbots, self-service etc., customers prefer calling on phone support to get their questions answered or problems solved. On the other hand, a good phone support is...
SMS Verification Number: What it is, How it Works and How You Can Use it for Your Business
In 2021, Indian customers made over 44 billion digital payments, a 3x growth in just three years. (Source: Statistica) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is...
Why Choose SMS: 37 Stats To Show You The Impact of SMS Marketing On Your Business
SMS to customers: To send or not to send? This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc. This blog post...
An 11-Point Checklist You Need Before You Send an SMS
"SMS remains an effective yet underutilised mobile tactic among marketing leaders," says Charles Golvin, Senior Director Analyst at Gartner. Despite its massive reach and high open rates, 61% of mobile marketers don’t use SMS for marketing campaigns (Source: Gartner). 'Even those who do, fail to utilise...
7 Ways to Use SMS Automation to Grow Your Business
Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
Enterprise Phone Systems: 7 Ways They Help Your Business
Communication channels have grown exponentially in the last decade. Even as live chat, social media, and video are emerging as alternatives, telephone continues to be the preferred mode of reaching an organisation for most customers. Yet, traditional EPBX systems that most enterprises still use don’t...
4 Trending Voicebot Use Cases Built Over Voice Streaming Platform
Speech technology has been one of the fast-evolving spaces in the communications market in the past few years. The need and adoption of smart voice tech have been on the rise as more enterprises are realising the widespread use cases and value. To enable enterprises...
Guide to Live Call Center Dashboards
In most enterprises, call centers handle a staggering number of inbound and outbound calls every single day. The list grows if you take into consideration missed calls, disconnected ones, calls in queues etc. A live dashboard is the backbone that holds these call center operations...
Understanding the what, why and how of a Sales Call Tracking Software
There is hardly anything worse than your sales agent not being equipped with crucial information during customer calls. Understanding what the customer is looking for, their business model, and gathering as much information possible even before the call helps sales agents converse effectively. A sales...
A Simple Guide to SMS API Integration
Enterprises today send millions of SMSes of several types — promotional, transactional, reminders etc. — every single day. They need an easy, efficient and effective way to do this. Enter SMS API. An SMS API is a simple and reliable way to instantly send messages to...
