Swathi
Written By
Swathi
Swathi is a content marketer at Exotel. She is passionately establishing Exotel's voice in the form of content. She is also a self-proclaimed champion of Oxford comma.
Toll Free Numbers in Australia

You already have a fully staffed contact center. Yet you still feel like you can better your customer experience. You have a small business, but you feel like the size of the business sometimes hampers your opportunities. It would be nice to have a viable…

Improve your call experience with the newly enhanced Gather applet

We buckled down to enhance your call flow experience and the first step towards that is improving the Gather applet. With this update, you can set dynamic Gather parameters instead of having a fixed parameter for all the calls routing through the flow. This is…

Dogfooding, what built Exotel

Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…

4 Tips to Improve Call Pickup Rates by 50% (and make it worth their while thereafter)

The number of mobile phone users worldwide is expected to cross the five billion mark by 2019. But the number of users who actually pick up their phone to make a call or receive a call is reluctantly small. This article talks about how more…

5 Ways an SMS Campaign Can Benefit Your Business Outreach (and 4 Things You Shouldn’t Do)

The text message is 26 years old today. According to a report, the worldwide SMS traffic is growing at 8.3 trillion annually! SMS is a direct and instant channel, with 90% of incoming messages being read in three minutes. SMS campaign (also called SMS marketing) is…

Everything You Need To Know About Computer Telephony Integration

What is Computer Telephony Integration (CTI)? Computer Telephony Integration (CTI) is a term that refers to the practice of integrating your phone system with your computer systems. When you do this, you can manage all your phone calls from your computer. What this means for…

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